Amazon’s Prime Video will debut a special NFL playoff game next season

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The Amazon Prime Video logo displayed on a phone screen and the Amazon Prime Video website displayed on a screen in the background are seen in this photo taken in Krakow, Poland on July 26, 2022.

Nurphoto | Getty Images

AmazonPrime Video has won the exclusive rights to broadcast a National Football League playoff game next season, a source familiar with the matter told CNBC.

The company won the right to secure the game by hitting some viewership metrics last season as part of its “Thursday Night Football” deal with the league, the source said. In 2021, Amazon agreed to pay approximately $1 billion per year for exclusive rights to Thursday Night Football.

Last month, NBCUniversal’s Peacock showed the NFL Wild Card game between the Kansas City Chiefs and the Miami Dolphins, marking the first time a playoff game was broadcast exclusively on a streaming service.

NBCUniversal had looked to stream-only playoff games next season, according to The Wall Street Journal, which first reported Amazon’s latest deal with the NFL.

Amazon and the NFL declined to comment. A representative from NBCUniversal did not immediately respond to a request for comment.

Amazon is betting big on sports broadcasting in the hope that it will increase premium membership. The Prime membership program, which costs $139 a year for a variety of benefits including free shipping, now has about 200 million subscribers worldwide. Amazon has said there are 80 million active Prime Video homes in the US

— CNBC’s Stephen Desaulniers contributed to the report.

Disclosure: NBCUniversal is the parent company of Peacock and CNBC

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