Argyll falling out of the gates

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Matthew Vaughn’s Argyle bombed on its opening weekend with just $18 million domestically and $35M worldwide, per date. Apple’s $200M action comedy has an all-star cast but couldn’t overcome mediocre reviews and lackluster trailers that never sold the premise.

Argyll represents the third dud in a row for Apple, after the ho-hum performances of Napoleon ($218.4M worldwide) and Killers of the Flower Moon ($156.4M), which cost the North on $150M to produce. The commercial indicates that the purpose of these big budget vehicles is to drive traffic ​​to Apple TV +, so it is difficult to measure how these promotion losses will affect the studio. Clearly, it is not a sustainable form of success.

Argyle marks Vaughn’s second box office disappointment in a row, following 2021’s The King’s Man’s $121M worldwide. Before that, his films did well, although Kingsman: The Golden Circle remains his highest grosser with $408M worldwide.

Anyway, the only other new release was the fourth season of Fathom Event’s The Chosen, which earned $7.4M in its debut. The goalkeeper landed at No. 3 with $5.2M (-21%), while Wonka came in fourth with $4.76M (-16%).

There doesn’t seem to be anything good at the box office on the horizon, either. This week sees the release of the quirky comedy Lisa Frankenstein and the thriller Out of Darkness. Sony’s Madame Web moves into theaters in two weeks, but early projections have the Spider-Verse flick earning a modest $25-35M in its first weekend. Otherwise, Hollywood will have to hold on for dear life until Dune: Part Two arrives on March 1 and hope it delivers the goods.

Box Office Results: Top 10

1.) Argyll (App/Uni) 3,605 theaters, Fri $6.5M Sat $6.9M Sun $4.5M 3-day $18M/Wk 1

2.) Selected Theaters (Fath) 2,248 Fri $1.75M, Sat. $2.4M Sun $1.8M 3-day $6M/Total $7.4M/Wk 1

3.) The Beekeeper (AMZ MGM) 3,277 (-60) theaters, Fri $1.3M (-28%) Sat $2.4M Sun $1.4M 3-day $5.2M (-21%), Total $49.4M/Wk 4

4.) Wonka (WB) 2,901 (-113) theaters, Fri $1M (-24%) Sat $2.2M Sun $1.47M 3-day $4.76M (-16%), Total $201.1M/Wk 8

5.) Migration (Sick/Uni) 2,830 (-140) Fri $840K (-19%) Sat $2M Sun $1.2M 3-day $4.1M (-16%), Total $106.2M/Wk 7

6.) Mean Girls (Par) 3,107 (-437) theaters, Fri $1M (-47%) Sat $1.8M Sun $1.1M 3-day $4M (-42%), Total $66.3M/Wk 4

7.) Anyone But You (Sony) 2,619 (-266) (-43) Fri $1M (-29%) Sat $1.5M Sun $915K 3-day $3.5M (-24%), Total $76.2M /Wk 7

8.) American Fiction (AMZ MGM) 1,902 (+200) theaters, $615K (-21%) Sat $1.08M Sun $598K 3-day $2.3M (-11%), $15M/Wk 8 total

9.) Poor Things (Sea) 1,950 (-350) Fri $592K (-30%) Sat $940K Sun $596K 3-day $2.1M (-28%)/Total $28.1M/Wk 9

10.) Aquaman and the Lost Kingdom (WB) 1,742 (-376) theaters, Fri $440K (-33%) Sat $955K Sun $620K 3-day $2M (-26%) /Total $120.7M/Wk 7

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