Recent studies examining user experiences with standard tissue paper packaging has shown that branded tissue paper is better than air cushions or plain filler paper.
We will discuss some of the findings of a three-month research conducted by Package InSight at Clemson University and Seaman Paper Co.
What are the effects of branded metallic paper packaging?
Point #1 – It creates a positive feeling.
Over 80% of those who experienced tissue paper packaging felt that tissue paper changed the whole unboxing experience. Printing paper increased the level of excitement and surprise like receiving a gift. These feelings were experienced during 66 percent of the unboxing time.
Those whose packaging material was labeled experienced more than 40 percent more positive emotions than those whose tissue paper was plain. Other participants who had packaging materials of air pillows, vacuum filler paper, and so on said that the packaging had no particular effect. along with standard printed tapethe package made for a memorable experience.
Point #2 – It improves overall brand awareness.
Study participants whose products were wrapped in tissue paper rated the brand higher. The total amount of empty filling containers was 12% lower than the amount of printed tissue paper products. Customers loved the overall experience, thus enhancing the brand’s image.
More than 80% of the participants said that they had a better perception of the products wrapped in branded tissue paper, and 87 percent said that their knowledge improved a lot or a little.
Printing paper packaging allows brand owners to stand out from the crowd. It’s a great way to build your brand identity and convert first-time customers into repeat business.
Point #3 – Creating a memorable experience.
As a result of the significantly improved unboxing experience, participants whose items were packed in tissue paper rated the experience as more memorable. As a result, they repurchased and provided positive referrals. More than 50% of respondents said they would be more likely to post images and experiences of a print stationery product on their social media handles.
Three months after interacting with an object wrapped in tissue paper, participants remembered the product 40% higher. According to the survey, more than 70% of respondents are more likely to recommend a brand that distributes its products in printed paper because it makes them think about it.
Make a lasting impression on buyers by extending the love with custom branded tissue paper. Customers feel cared for by brands that use this material for packaging. Make your brand the first thing that comes to your customers’ minds when the products you deal in are mentioned.
Point #4 – Creating a sense of value
According to the study, recipients of tissue paper placed a 24% higher value on their items than those whose items were wrapped with vacuum filler and air cushions.
Even though tissue gift paper is a very cheap packaging material to produce, the value placed on branded tissue paper packaging was two to four times higher than other packaging materials. This is a valuable insight that you must not ignore.
Decision
Tissue paper packaging is relatively cheap but has great benefits, helping you reach ROI faster while building brand equity. If consumers place more value in products packaged with branded tissue paper, it means that they will be willing to pay more for the same item.
