Disney CEO Says Turning Around Marvel Is “Priority Number One”

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Disney chief Bob Iger is making it a priority to return to success for Marvel.

The 72-year-old media executive, who made a surprise comeback as Disney chief after his short-lived successor Bob Chapek was ousted last year, feels the studio has made “too many” films in recent years that has led to decline. in box office performance and is eager to get back on a successful track.

Speaking at The New York Times DealBook CEO Iger said: “Quality requires attention to deliver quality, it doesn’t happen by accident. And quantity, in our case, has undermined quality – and Marvel has suffered greatly from that.

“I would say right now my top priority is helping the studio turn around creatively,” he said.

READ MORE: All Marvel movies and shows Level Four, ranked

Iger believes that Disney has made “too many sequels” that have not been well received by critics or audiences – a statement that has been vindicated by a recent blockbuster The Marvels bombed at the box office.

He said: “There has to be a good reason to do it [sequels] … often, the story is not as strong as the original story, that can be a problem, but there has to be a reason, you have to have a reason to do it beyond a commercial … There has to be a reason there an artistic reason to do it, and we’ve done too much.”

Iger also cited a lack of executive control over films shot during the coronavirus pandemic – including The Marvels – as a reason for quality reduction.

He said: “The Marvels shot during Covid, there wasn’t as much supervision on the set, so to speak, where we have executives there, actually looking over what’s being done day after day after day. “

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