Endeavor drops after UFC boss Dana White beats his wife

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Dana White appears at the UFC 282 post-fight press conference on December 10, 2022, at the T-Mobile Arena in Las Vegas, NV.

Amy Kaplan | The Sportswire Icon | Getty Images

A media and entertainment company An effort saw its shares fall on Tuesday after a video showed Dana White, the president of his Ultimate Fighting Championship business, slapping his wife.

Endeavor shares closed up nearly 6%.

This week, a video released by TMZ showed White getting into an altercation with his wife, Anna, at a New Year’s Eve party in Cabo San Lucas, Mexico. In the video, the two appear to be arguing before Anne White hits Dana White. He then drags her.

Endeavor and the UFC did not immediately respond to requests for comment.

White issued a public apology on Monday, according to media reports. Anne White also issued a separate statement to TMZ, saying it was an isolated incident.

White is synonymous with UFC, having been its president since 2001.

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In 2014, White spoke out about domestic violence after the NFL’s Ray Rice assaulted his girlfriend, saying “don’t back away from putting your hands on a woman,” according to reports media. “I’ve been like that in the UFC since we started here.”

After the comments, White also revealed that the UFC was screening people for domestic violence.

Hollywood powerhouse Endeavor began as a talent agency and was co-founded by one of the industry’s most recognizable producers, Ari Emanuel. Endeavor has grown over the years through a series of acquisitions, owning and managing live events such as the Miami Open and the Miss Universe international beauty pageant.

Endeavor acquired a controlling interest in the UFC, a popular mixed martial arts league, in 2016. It took full ownership of UFC in 2021, the year of Endeavor’s initial public offering, according to a securities filing.

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