GMC, Buick drop mandatory $1,500 OnStar subscription from most models
Several General Motors products will soon be heavily discounted.
GM made a three-year premium OnStar subscription of $1,500 mandatory on all Buick and GMC models for 2023, but is reversing that decision for the 2024 model year.
The telematics system offers a range of features that include automatic crash response, turn-by-turn navigation, stolen vehicle locator, in-car WiFi and the subscription otherwise costs $49.99 per month .
It will now only be included with GMC Hummers as well as GMC Denali luxury models and Buick Avenir trim, Automotive News reported.
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Other models will have free OnStar Remote Access, which allows owners to start, lock and unlock their vehicles and locate them on a map using a smartphone app.
There are several tiers under Premium starting at $24.99 with increasing activity levels.
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OnStar Premium will also be standard on the Escalade lineup.
The feature began to be introduced last June when new car supplies were tight due to an ongoing semiconductor shortage.
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General Motors did not say whether the decision was a result of customer feedback, but growing investments have been providing some price relief to the market.