Jelly Roll Says Taylor Swift Has Made ‘Amazing NFL Impact’ Ahead of Super Bowl: ‘The Queen’
Jelly Roll shared his thoughts on Taylor Swift’s impact on the NFL this season ahead of Super Bowl LVIII.
While speaking to Fox News Digital on the red carpet at Michael Rubin’s Super Bowl Fanatics Party, the 39-year-old country singer lamented the 34-year-old pop star’s attention to the league because of her relationship with Kansas City Chief Travis Kelce.
“Taylor had an incredible impact on the NFL, and I think we should take more of that for what it’s worth,” Jelly Roll said Saturday.
He continued, “There should be more crossovers like that. So I thought it was really cool. It was always cool. Plus, Taylor is the queen. Indeed. There was no way to deny it.”
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Since the 14-time Grammy Award winner began attending Kelce’s games last fall, viewership and merchandise sales have soared.
Eric Smallwood, president of Apex Marketing Group, told Fox News Digital that Swift has generated $331.5 million in equivalent brand value, or EBV, for Kelce’s football team and the NFL as of Jan. 22. The Apex Marketing Group, which began tracking Swift’s influence on the NFL, noted that the starting value in October was $166 million.
In addition, Swift’s presence at games and the support of the Chiefs has helped the NFL attract new fans, many of whom are teenagers, according to CBS. The outlet said that there has been an increase of 53% – since the beginning of the football season – in the girls between 12-17 years of age who have chosen to watch NFL games.
Swift is expected to attend the Super Bowl game between the San Francisco 49ers and the Kansas City Chiefs at Allegiant Stadium in Las Vegas, Nevada on Sunday.
On Saturday, the Associated Press reported that the “Blank Space” hitmaker quickly left on a flight back to the United States after finishing her Eras Tour show in Tokyo, Japan Friday night.
Jelly Roll will also be watching the Big Game from the stands as well as starring in two Super Bowl commercials.
Last weekend, the “Son of a Sinner” singer told Fox News Digital, “I got a Super Bowl commercial with Uber Eats. That’s the wildest thing that’s happening to me right now.”
In the ad, Jelly Roll is putting things away in a bathroom when he sees himself in a mirror and looks horrified at his tattooed appearance, saying that “they’re everywhere … and they are awesome!
“You know they say there’s some truth in every joke? That’s you,” he said of the commercial’s concept, though he didn’t specify exactly which of his own tattoos he regrets.
On Saturday, Jelly Roll told Fox News Digital that the shooting of the commercial was “terrible.”
“We were filming for eight hours, so I wasn’t expecting that,” he recalled. “It was a lot of fun. A lot of fun.”
The Hollywood Reporter confirmed Friday that Jelly Roll will also appear alongside fellow musicians Lainey Wilson and Valerie June in a PSA for the nonprofit health care advocacy group Power to the Patients.
According to the outlet, the organization wrote in a statement that the goal of airing the ad “is to force hospitals and insurance companies across the country to disclose the true prices for the services and procedures- their work in advance instead of reporting patients after the fact.”
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In his interview with Fox News Digital, Jelly Roll reflected on how he feels about using his platform to help others and effect positive change.
“It feels good, but it’s also one of those things where I don’t recognize how good it feels. I just assume that everyone does it or was right to be,” said Jelly Roll. “If God would be so gracious as to give us all a platform, I think we should use it as best we can. That’s all I’m trying to do.”
While at the Fanatics party, Jelly Roll met Peyton Manning on the red carpet. When asked what the football legend said to him, the singer told Fox News Digital, “He walked up and said, ‘What’s up, Jelly?’ How are you doing? You’ve been recording at all?’ He talked to me as we were just hanging out for breakfast this morning. It’s the coolest thing ever.”
Jelly Roll previously told People Magazine that he is “struggling” to decide which team he is rooting for in Super Bowl 2024. In his interview with Fox News Digital, the singer shared his thoughts on the Chiefs and the 49ers.
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“Kansas City, man, Patrick Mahomes is arguably one of the greatest to ever throw the football,” he said of the quarterback. “I think he could come for Tom Brady’s records . I believe that in my heart if he stays consistent.”
“But [49ers tight end] George Kittle is my boy, so I always cheer for George,” he said.