Keanu Reeves & John Wick 4 Director Gift Fans A Secret SXSW Screening
John Wick: Chapter 4 against countless foes to give fans a once-in-a-lifetime experience at SXSW this year. The Texas film festival, which takes place annually in Austin, announced Monday at 5pm for a “special screening” at the Paramount Theater and announced a social media campaign to highlight the film’s identity. that special. Word quickly spread that the Keanu Reeves-directed action thriller was premiering, leaving fans eager to be among the first to catch a glimpse of the highly anticipated sequel.
The world premiere of the film was held in London earlier this week, and John Wick 4 they received great acclaim there and later in Berlin. SXSW now has the honor of being the first public screening in the US, and the messages for the festival created a level of buzz worthy of Wick itself. Vandalism posters appeared throughout high traffic areas, along with digital projections, all warning that the Baba Yaga was nearby. Flyers and graffiti art encouraged passersby to text a secret number for information, and gangs with megaphones and picket signs and megaphones created huge crowds at SXSW’s peak times.
John Wick: Chapter 4 fans on pins and needles at SXSW
All John Wick 4 Babayaga’s messages and propaganda led to the famous Paramount Theater in Austin, where several of the festival’s performances from Dungeons & Dragons: Honor Among Thieves to The Long Game it had already happened. On the morning of March 13, a person in a black suit was posted outside the Prime Minister from the hours of 10 am to 3 pm CT to give away tickets to 20 lucky fans. All potential winners had to show verification in the form of a text sent from Lionsgate’s digital team before they could receive their dream ticket – latecomers collected a consolation medal instead.
The text messages that led up to the secret John Wick 4 screening read as follows:
(Nationwide) Monday 3/6 @ 10AM PT
THE COURT IS NOT IN EFFECT
(Nationwide) Tuesday 3/7 @ 10AM PT
The contract will open
(Austin Area) Sun 3/12 @ 9AM CT
Babayaga is coming. Austin, get ready.
(Austin Area) Monday 3/13 @ 9AM CT
ATX, 20 tickets to the 5pm screening of JW4 are waiting for a caller at [30.270070, -97.742221]. You have 5 hours. First come, first served.
The select few who made it into the screening were greeted by none other than Keanu Reeves himself, who joined director Chad Stahelski to present the film and was met with wild applause. Audiences inside the Paramount now know whether John Wick will be able to beat the record high, and action fans everywhere need to get out for themselves on May 27.
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