More than 123 million viewers tuned in

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Patrick Mahomes of the Kansas City Chiefs celebrates with the Vince Lombardi Trophy after winning Super Bowl LVIII.

Brian Snyder | Reuters

Super Bowl LVIII was the most-watched television show in history, as an estimated 123.4 million people watched the Kansas City Chiefs rally in overtime to defeat the San Francisco 49ers.

CBS Sports said that figure included viewers across all platforms and was up 7% from last year’s 115.1 million average viewers, which was also the previous record.

This year’s game was the biggest Super Bowl in history with a record audience Prime size+, the network said. He said the network had seen its best postseason viewership since 1998.

Sunday’s big game had a lot for audiences to tune in to – two of the best teams in the National Football League, a halftime show from Usher, silly commercials and, of course, a very public love story.

Those tuning in just for the iconic series of Super Bowl ads saw plenty of snack ads for brands like Oreo, Pringles, Mountain Dew, Doritos and M&Ms. There were many celebrity endorsements from the likes of Christopher Walken, Ben Affleck, Matt Damon, Tom Brady, Beyoncé, Quinta Brunson, Jenna Ortega, Kate McKinnon and Jennifer Aniston.

The NFL has had strong viewership throughout the playoffs this year. Late last month, the Chiefs defeated the Baltimore Ravens in the most watched AFC Championship game of all time.

Live sports have shown strength even as TV viewership has declined and moved to streaming platforms. The value of sports rights showed this month when Disney’s ESPN, Fox and Warner Bros. Discovery will launch a steam platform later this year. ESPN later announced that it would launch its own streaming service in 2025.

Sports streaming is here.  Will the TV break?

— CNBC’s Jacob Pramuk contributed to this report.

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