Super Bowl 2024: How Taylor Swift and Beyoncé Became Super Bowl Superstars

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The Super bowl it used to be about touchdowns, team rivalries and who came out on top. No more.

In 2024, the biggest event in the NFL calendar is more about the female superstars in the VIP boxes – that is Taylor Swift and Beyonce – than the action on the field.

Swift has been the center of attention at NFL games since she first attended a Chiefs game in September 2023 and the Super Bowl is no different, with all eyes on her even before the big game.

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Rapper Ice Spice, singer Taylor Swift and actress Blake Lively hug before Super Bowl LVIII between the San Francisco 49ers and Kansas City Chiefs at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada.
This year’s Super Bowl is more about the female stars in the VIP boxes, namely Taylor Swift and Beyoncé, than the action on the field. (Ezra Shaw/Getty)
Taylor Swift
Cameras immediately went to Swift in the VIP box for her comment on Kelce’s victory. (Getty)

Fans and media speculated that she would attend and buyers around the world even ran bets if she was there to support boyfriend Travis Kelce.

“The NFL would ask her to come. ‘What do you need? How can we help?'” Nine’s Entertainment Editor Richard Wilkins made the prediction last week. He was right.

Swift arrived in style on Monday, surrounded by her A-lister friends Blake LivelyWHO with her in the VIP section to watch the game in Chiefs themed outfits.

Fans have been documenting every reaction on social media, posting photos and videos of her celebrating each CEO score on TikTok, Instagram and Twitter.

It cannot be denied that Swift has become one of the biggest players not only in the Super Bowl, but in this season of the NFL.

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She has been one of the highlights of every game she has attended, creating countless headlines and a a huge spike in female NFL viewershipwhich the group has embraced even on their biggest night.

And she’s not the only female superstar in the spotlight at this year’s Super Bowl.

Beyoncé took the opportunity pulling new music when she appeared in a Verizon adthat went out right after halftime, and she didn’t stop there.

The music legend surprised fans with releasing two new songs, 16 Vehicles and Texas Hold ‘Emon the Tide streaming service moments later.

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Beyoncé and Jay-Z attend the 66th Annual GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California.
Beyoncé surprised fans by releasing two new tracks, 16 Carriages and Texas Hold ‘Em. (Kevin Mazur/Getty)

The songs are expected to hit all streaming platforms after the game and her new album, Revival (Act II)published on March 29.

She will be the first from then on Revival in July 2022.

In a matter of minutes, Beyoncé managed to steal the spotlight from both the Super Bowl itself and the halftime show, which appeared just before it was announced.

Usher headlined the show with major artists like Alicia Keys, HER, Ludacris and will.i.am joining him on stage, but even they couldn’t compete with the star power of Beyoncé and Swift.

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This isn’t the first time Beyoncé has accidentally stolen the spotlight from other artists at the Super Bowl halftime show either.

In 2016, she performed at the halftime show with Bruno Mars and Coldplay, but the audience only had eyes (and ears) for the Creation a singer

Fans described her as “crossing over” Mars and Coldplay and she’s done the same today, outcrossing Usher without even having to set foot on the high- floor

Meanwhile, Swift will continue to make headlines long after her official Super Bowl broadcast ends.

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Taylor Swift and Travis Kelce after the Chiefs win in the AFC Championship Game.
Swift will continue to make headlines long after the Super Bowl is over. (Getty)

Fans will be eager to see how she celebrates with her boyfriend Kelce after the Chiefs’ big win, before she heads to Australia to continue her Eras Tour.

And a source told US Weekly he is ready to come on the tour Down Under.

“After the Super Bowl, Travis will be joining Taylor on her tour and traveling with her,” the source added. “They’re happy and looking forward to spending more time together.”

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