Taco Bell is bringing back chicken wings
Taco Bell is bringing back a fan favorite, but you have to act fast.
Crispy chicken wings are back for a limited time, following last year’s successful addition. There are eight people in each order bone-in wings coated in queso seasoning, and costs $6.99. Wings go on sale from January 26 to February 9 – a week longer than last year’s run.
New this year is a “wings filter” on its app that shows which Taco Bell locations have the wings. That will likely help loyal fans who went wild for the surprise addition last year.
Also starting next week for a limited time, Taco Bell will also be selling a $22 “Ultimate GameDay Box” that includes one Mexican pizza, four crunchy tacos and eight wings.
Fast food chains, including Taco Bell, always shake up their menu to attract attention and attract the attention of social media as a way to cut through the noise. In particular, limited time items are an important marketing tool for the food industry to draw in foot traffic and customer interest.
Last month, the chain announced that it was testing two new varieties of its Pizza Pizza (Cheesy Jalapeño Mexican Pizza and Mexican Pizza Crunch Triple) in two US cities for limited time.
The Pizza Pizza has been a huge success for the chain. When the item returned in May 2022, it sold out quickly and forced the company to pull it from menus for about three months until there were enough ingredients to return it.
Taco Bell, during its first run, said it sold 20 million Mexican pizzas nationwide, and attributed growth in loyalty memberships to customers’ desire for early access to the product.
Yum Brands, which owns Taco Bell, will announce its next earnings on February 8.