Taylor Swift Eras Tour movie to air on Disney+ starting March 15th
Taylor Swift performs on the opening night of her The Eras tour at Soldier Field in Chicago on June 2, 2023.
Chicago Tribune | Getty
…ready for it?
Taylor Swift’s Eras Tour movie found a home on Disney+. The concert film hits the stage on March 15, Disney CEO Bob Iger announced during the company’s earnings call on Wednesday.
“Taylor’s Version” of the film will be available exclusively on the streaming service as part of its subscription. Disney noted that this version will feature the entire performance as well as five additional songs not from the original theatrical or digital release, including “Cardigan”.
Iger called Swift a “creative genius” and “a true cultural phenomenon” during the call.
Financial terms of the franchise deal were not immediately available. It seems that Disney faced a bidding war for the pop star’s latest film gig, after the popularity of her tour.
Swift has worked with him before Apple Music, Netflix and Disney to release filmed versions of her concerts and documentary projects.
Swift shocked the theater world last year when she announced she was bringing a concert film to theaters in partnership with a theater chain AMC. The film opened to more than $92 million in ticket sales during its domestic opening weekend, the second-highest opening for a film released in October.
In the excitement, theaters designed special popcorn buckets, made boutique craft cocktails and even set up friendship bracelet making tables for Swift fans, recreating the ultimate experience of attending the live concerts.
In total, Swift’s film generated over $180 million at the domestic box office and over $261.6 million worldwide. That global figure beats the previous record for the Michael Jackson concert documentary “This Is It” achieved in 2009.
The concert film moved to be available on demand on December 13, the singer’s 34th birthday, with a rental fee of $19.89, the year she was born. There is currently no data available on the income that digital rentals have generated.
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