Teen works to help other black girls after losing her hair
After experiencing hair loss as a result of her sickle cell anemia treatments, a teenager named Eleora Ogundare organized to help others with similar problems. Now, the 15-year-old girl fulfills this mission through her mother’s successful business: Eleora Beauty.
In a conversation with CBC News, Eleora looked back on the journey that led her to this point, which began when she was diagnosed with sickle cell anemia at just 8 years old. As a result of her chemotherapy treatments, Eleora began to experience hair loss, which took a toll.
“My hair was an inspiration to me because the kids I was around, they had long, nice hair like they did.”
Eleora and her mother, Eugenia Ogundare, finally decided to shave her head to give up the process.
“What seemed to give me confidence, I no longer had it. I had to cut everything off.”
Her mother was looking for help however she could
In response to her daughter’s situation, Eugenia wanted to help boost Eleora’s confidence, as she recognized that hair loss could affect her sense of “identity”.
“Identity is the struggle for them, you know, trying to understand why their hair isn’t as silky as the next person in her class.
Eugenia also noted that while a black woman’s hair is her “crown,” it’s a “completely different ball game” when a man loses his lover.
As a result, Eugenia spent time trying different hair oils and creams until she developed her own formula to help Eleora’s hair grow back. In particular, she says that consumer margins are proof that her product can work wonders.
“One of the problems that black women would face is the edges, so that’s the first thing we get, ‘Oh, it works for my edges. And then we get the mothers who say, ‘Oh, my daughter’s hair was difficult to manage. It is easier to manage [now].’”
Teen entrepreneur uses childhood illness as launch pad to help other Black girls and women https://t.co/52j1TMsaUA
– calgarynews (@calgarynews) January 10, 2023
Embracing Self-Love, Awareness, & Confidence
Adedoyin Omotara – a salon owner in Calgary, Alberta – sells Eleora Beauty at her store, and notes how important it is for black girls to find products that work “for – really for him. [their] hair.”
“It’s a big part of what makes us, especially physically, but we have to understand the effect it has on us internally..For young people, they have to understand that there are products that work Really for our hair so they don’t start putting toxic product in my hair just to want to look like another Sharon on the street.”
The owner of the salon said, “No matter what problems we have in our community, we are still the solution to those problems. “
Regarding this level, Eleora notes that she believes that she is “making a difference in the lives of young girls.” “
“When I was younger, I wish I had something like this too, to make me feel more confident. But I’m glad I’m doing it now to help others.”
Shout out to Eleora and Eugenia Ogundare, and we wish them the best of luck on their journey to help other black girls who are losing their hair!