Tesla’s Cybertruck is more marketable than a profit machine

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The Cybertruck is not good for Teslaand financial, so it had better be great for the brand.

On Thursday afternoon in Austin, Texas, two years later than originally expected, the electric vehicle pioneer finally delivered its first pickup trucks, setting the financial ball rolling on the first product since the Model Y was launched nearly four years ago. But we already know this won’t be a money spinner for Tesla, at least not in 2024. CEO Elon Musk said in October that it could take 18 months to increase production to the point where the Cybertruck contributes significantly to money. flowing

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