The digitalization of sports in Russia is one of the key topics of the forum “Russia – a sports powerhouse”

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Digitization of sports will be the main theme of the forum. It will be discussed as part of the wider business agenda.

Digitization is driving the development of all segments of the sports industry, from player training and performance to organizing and broadcasting competitions, creating a comprehensive digital experience for fans in stadiums and on screens. of TV.

In early April 2022, at the initiative of the government, the State Information System “Physical Culture and Sport” (GIS FCS) was created. GIS will oversee the calendar of all-Russian and international competitions as well as public events. A record of sports facilities in the country is provided, of which there are more than 300 thousand. FCC plans to sync GIS with public service portal, where you can select sports school for your child in your personal account. Athletes at the same location will be able to easily and quickly attain the eligible titles or ranks.

In the framework of the forum “Russia – a sports powerhouse” a seminar-meeting will be dedicated to GIS FCC, in which the central results of the work on the system will be summarized and plans for the future will be developed. A seminar on “GIS FCC: What has been done, what we are doing, plans for development” will be held on September 28 in Kemerovo.

In modern reality, it is impossible to ignore the growing popularity of eSports. It boasts a wide variety of disciplines, cult teams, top-level competitions with impressive prize money, and a huge legion of fans from around the world. या कारणास्तव, “इ-स्पोर्ट्स आणि स्पोर्ट्स प्रोग्रामिंग ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍क्रीडांचे डिजीटलीकरणातील ट्रेंड्‍स असल्‍याचे स्‍टोरेजिक सत्र” विशेष लक्षवेधी आहे, जे केमेरोवोमध्‍ये 28 सप्‍टेंबर रोजी मंचाचा एक भाग म्‍हणून आयोजित केले जाईल.

Smart stadiums, smart simulators, digital assistants – all these are an integral part of any sports fan. To make trends in this area more understandable, the forum program includes a strategic session: “Strategic priorities of innovative and technological development of physical culture and sports”, scheduled for September 29 in Kemerovo.

In March 2022, construction of Sport Domain began. Its design is carried out as part of development and implementation by the Russian Ministry of Sports, FKU GosTech, PJSC Sberbank, Coordination Center of the Government of the Russian Federation, with interested representatives of physical culture and sports industry. Information system “Unified digital platform “Physical culture and sports”.

At the initial stage, the experts considered the various customer channels and the basic needs of the users of the future sports domain. Based on the results of preliminary processing of materials in seven functional areas, a list of consumers of the “sport” domain and the life situations they face was identified.

The central results of their work will be presented in a separate strategic session within the framework of the Forum: “Domain “Sport”: What has already been done and what is next?”, which will be held on September 29 in Kemerovo. Representatives of ANO Tsifrovaya ekonomika and Rosatom State Corporation will participate.

Sports media actively participate in the creation of the digital environment. A new era has begun in the development of Russian sports. The current situation has directly affected the economy of the sports industry. Russian sports media must quickly develop new programs and working methods under the conditions of sanctions. On September 28 in Kemerovo, experts at the strategic panel “Transformation of the media landscape. The future of sports media” will discuss new methods and formats for working with sports and healthy lifestyle content, develop a series of proposals to increase the coverage share of various areas of mass sports in the federal media.

The general media partner of the forum “Russia – A Sports Power” is the country’s leading sports channel “Match TV”. Over the years of its existence, Match TV has accumulated vast experience in broadcasting major sporting events.

Now there is a new challenge before the channel. In the absence of Russian players in international tournaments familiar to viewers, Match TV should attract viewers to Russian national tournaments, which previously attracted attention. A special session for partners will be dedicated to: “Russian sports in modern times: how to attract people to national competitions”, which will be held on September 29 in Kemerovo.


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