The Minions Mock AI in Super Bowl Spot
Do you want to know the secret behind AI? According to the Despicable Me 4 Super Bowl spot it’s small, yellow and (sometimes) weird.
Because you’re like me and are both terrified and fascinated by the rise of AI. In that case, you might get a laugh out of the amazing place of the Universal Big Game and Illumination for Despicable Me 4. To be played before the National Anthem, the spot, narrated by the great Jon Hamm, tries to explain the secret behind AI, which, naturally, is revealed to be small, yellow and strange – being Minions (who else?).
While I was tapping out of the despicable me franchise a while ago, I have to admit this ad was surprisingly clever (and timely), so who knows, maybe Despicable Me 4 it will be much better than we think it will be. The full trailer for this one dropped a few weeks ago (see it here), and the film is ready to July 3 spread Universal has called it “the first despicable me movie in seven years,” which is only half true, as Steve Carrell recapped his role in it Minions: The Rise of Gru two years ago. Here’s the synopsis from Universal:
Gru, the world’s favorite Anti-Villain League agent, returns for an exciting, daring new era of Minion mayhem in Illumination’s Despicable Me 4.
After the summer 2022 blockbuster of Illumination’s Minions: The Rise of Gru, which earned nearly $1 billion worldwide, the largest global animated franchise in history now begins a new chapter as Gru (Oscar® nominee Steve Carrell) and Lucy (Oscar® Kristen Wiig) and their daughters – Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Madison Polan) – welcome a new member to the Gru family, Gru Jr., who is expected to be ‘father’s torture.
Gru has a new nemesis in Maxime Le Mal (Emmy winner Will Ferrell) and his girlfriend Valentina (Emmy nominee Sofia Vergara), and the family must go on the run.
Do you study Despicable Me 4 this July? Let us know in the comments.